> Customer Engagement > Community Services
The company follows a double bottom line approach where improving the lives of people served is as important as being profitable.
The core activity of providing financial services needs to be beneficial to the communities we work with. Our Community service philosophy rests on three broad principles:
- Our core activity of providing financial services must improve the economic lives of our borrowers
- Any other community service done which is beyond our core activity must reach a sizeable number of people, at least 20 percent of our borrower base
- Wherever possible, we will choose community activities which are part of a larger national agenda.